At Mysk Al Mouj, we believe a stay should be more than just accommodation—it should be an immersion. That’s why, when you walk through our doors, your journey doesn’t begin at check-in. It begins with a scent. A ritual. A moment of grounding and beauty we call The Luban Experience.
What Is Luban?
Luban, also known as frankincense, is one of Oman’s most treasured natural gifts. Harvested from the Boswellia trees that grow in the Dhofar region, luban has been used for centuries in Omani culture—from spiritual ceremonies to daily rituals of hospitality and healing. Its smoky, earthy aroma is instantly recognizable, and for many Omanis, deeply nostalgic.
It is more than a fragrance. It is part of our national identity—our history, our trade, and our traditions. Oman is one of the very few places in the world where high-quality luban is still harvested and celebrated in daily life. And we’re proud to share this with every guest who walks into our hotel.
The Ritual: Welcoming You with Luban
As part of your arrival at Mysk Al Mouj, you’ll be greeted by a warm smile—and the gentle wafting of smoked luban. Our team carries a traditional incense burner, carefully prepared with smoldering pieces of frankincense resin. As the smoke rises, they wave it gently toward you, allowing the fragrance to envelop your senses.
It is a quiet moment. A sensory pause. A way to say, “Welcome to Oman. Welcome home.”
Guests often describe the experience as soothing, grounding, and unexpectedly moving. Some close their eyes to take in the scent more deeply. Others smile with curiosity, touched by the beauty of a ritual they’ve never experienced before.
Why We Do It
In Omani tradition, luban is used not only to purify spaces and uplift the spirit, but also to welcome guests into homes. It is a symbol of hospitality, generosity, and spiritual peace. By incorporating this ritual into our hotel welcome, we’re offering more than a cultural nod—we’re offering an authentic piece of Omani soul.
For us, this is not just a luxury—it’s our USP, our signature. While many luxury hotels around the world offer opulence, we offer a sense of place. A connection. A memory that lingers long after checkout, much like the scent itself.
Experience It for Yourself
Whether you’re arriving for a weekend escape or a longer journey through Oman, The Luban Experience is one of the first things you’ll remember—and the last thing you’ll forget. It is our way of grounding you in the moment, inviting you into a slower pace, and helping you begin your stay with something truly meaningful and local.
Come, breathe it in. Let the scent of Oman greet you.
